How to convert more prospects into paying customers?
The “secret” to more sales is as simple as understanding what the buyer wants. Below are 10 rigorously tested research studies in social psychology that reveal how to ethically persuade more customers to say “Yes!” to your products and services.
1. Help Customers Break through “Action Paralysis” by Setting Minimums
Research by professor Robert Cialdini showcased how adding a minimum to a request increased donations for the American Cancer Society by 78%.
Remind your customers about how easy it is to get started (“No payments for the first month!”) to help them break through action paralysis.
2. Embrace the Power of Labels
In a behavioral study examining voting patterns, researchers found that people who they randomly labeled as “politically active” were 15% more likely to vote.
Despite the fact that they were randomly chosen, the label ended up affecting their actions. Label your customers as apart of a superior group and their actions will reflect those characteristics.
Read more about 10 ways to convert more customers using psychology via following infographic shared by Help Scout.